Living
within
an
experience

Based in
NYC and Seoul

Visual journal of creative and entrepreneur Erica Choi

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October 2024 Favorites

October 2024 Favorites

Coming soon!

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Featured: Superegg’s ∞(Infinite) Layers Lip Care

Our newest innovation, Infinite Layers, is a lip solution designed to cocoon delicate skin. Its lightweight formula promises comfortable wear, ensuring lips remain nourished. I love applying it as needed throughout the day or layering it generously as a mask before bedtime for optimal results.

The name reflects our journey and how our understanding of the world grows richer through various encounters or layers, broadening our perspective. Exploring oneself leads to self-discovery, and I hope this product reminds you of that journey. We are made up of infinite layers, each adding depth to the rich tapestry of our lives.

Vlog

Creative & Entrepreneur

Erica Choi is an NYC-based creative director, licensed esthetician, and founder of Superegg.

Egg Canvas is her visual journal exploring lifestyle stories encompassing fashion, beauty, hospitality, and travel. Through her work, she aims to inspire, be inspired, and find beauty in life's subtle moments.

* W Magazine Beauty Notes: Erica Choi’s Beauty Routine Has Always Called for Eggs

More In The Press

* Superegg’s newest innovation: Pure Transparency Treatment Essence

Be a good egg

Be a good egg